#NormShift: Empowering Youth for Alcohol-Free and Healthy Lifestyles in the Digital Age

2/13/2025

Kick-Off Meeting

PureLife# Kick-Off Meeting in Stockholm, Sweden on January 24-25, 2025

PureLife Project: Empowering Young People for Healthier Lifestyles

Adolescence is a key developmental stage during which young people begin to form habits and make independent choices that can shape their future. However, traditional approaches to alcohol prevention have often proven insufficient in engaging young people effectively. PureLife responds to this challenge by introducing a more relevant, interactive, and youth-centred approach.