About Us
Welcome to the Coaching Association – an independent, non-profit professional body founded in 2007, dedicated to elevating the practice and standards of coaching.
We strive to promote excellence in coaching, advance the coaching profession, and make a sustainable impact on individuals, organisations, and society at large.
Our Mission
Our purpose is multi-fold and deeply embedded in the belief that quality coaching can profoundly enhance personal and professional lives. Our activities are designed to:
Develop and promote coaching practices: we are committed to developing cutting-edge coaching methodologies for different areas of life: personal, professional, performance, educational, etc.
Training for Youth: we believe that preparing young people for their personal and professional success is essential for our communities. We develop specialised and tailored coaching experiences for young people and invite them to join us as volunteers.
Collaboration with businesses: we partner with organisations to foster best practices in human resources and introduce innovative methods that enhance corporate efficiency.
Collaboration with businesses: we partner with business organisations to foster best practices in HR development and introduce innovative solutions that enhance performance.
Educational partnerships: our work spans preschool to higher education, private training centres and NGOs. We co-create methodologies and tools that improve learning outcomes and teacher wellbeing.
Research and development: we lead R&D in coaching, psychology, education, sociology and economics—advancing both theory and practice.
Promoting a positive image of coaching: we champion integrity and fair competition, ensuring coaching is seen as a respected profession.
Our Core Values
Our foundation is built on four core values—Integrity, Excellence, Collaboration, and Respect. These guide our policies and are reflected in the high standards we set for our coaches, ensuring they deliver exceptional services.
Commitment To Growth
We believe in the potential within each individual for growth and transformation. Our commitment is to help people navigate their personal and professional journeys with meaning, joy, and fulfillment through high-quality coaching programs. We exceed the standards of coaching excellence, providing our members and their clients with unparalleled support and resources.
Join us as a member or a coach at Coaching Association. Together, we foster change and excellence in the coaching community and beyond.